32 new ways to get a closer football experience

February, 2019

Happy to announce a new partnership!

Antourage has been working with various sporting bodies, from motorsport championships to football clubs for over 2 years. Today, I am happy to say that we have reached an agreement with Svensk Elitfotboll (SEF), i.e. the Swedish professional football league and the 32 member clubs. Antourage will provide the clubs with tools to live stream and share content across their respective multi-platform networks.

SEF’s bold strategy

This agreement represents a true long-term partnership and collective digital content strategy, and we’re fortunate that SEF and its football clubs are as forward thinking and innovative as they are.

With SEF’s outspoken goal to be the leading sports league in the Nordics, they are as committed as we are to significantly develop the fan experience and achieving a maximum return for social and digital content.

A sneak start with Hammarby

Antourage is currently running a project with Hammarby making it possible for fans of Bajen to be the first to get exclusive insights and raw content from inside the club. Here is Bajens coach Stefan Billborn announcing the starting 11 exclusively to fans ahead of the Malmö game.

Launch in the fall

But fans have to be patient a bit longer. The release of the new club apps that include live streaming will take place in the fall, so expect 2019 to be the season where a new tradition begins.