An EHF 2020 x Antourage Case Study: Digital Content Stats That Mean Something

This article was originally published on LinkedIn

February, 2020

During January of 2020, Antourage partnered with the European Handball Federation (EHF). The goal was to deliver live and interactive behind the scenes, inner circle content. Sometimes simulcasted to other social platforms, but with exclusive (and interactive) content as a reward to those supporters who download the tournament app where they will find the Antourage widget.

If successful; more users would use the tournament app, EHF would understand who those users are, and we would foster a stronger direct relationship between EHF and Handball fans that doesn’t rely on social platforms. The associated benefits are huge.

Read the full article on LinkedIn here