Hammarby vs Malmo x Antourage

October, 2019

When Hammarby played Malmo FF, 2nd vs 3rd in a huge top of the table Allsvenskan clash with just 3 games of the season left to play, nearly 30,000 supporters were in the Tele2 arena. Along with fans sat in their armchairs at home, they were able to get closer to the club and players they love, with LIVE content streamed to the club app using Antourage.

The climax of those celebrations was Anders “The Bite” Bitén, riding his now-famous imaginary motorcycle around the Hammarby changing room.