Antourage has been working with Svensk Elitfotboll to take supporters inside the Allsvenskan and Superettan clubs. You’ll often hear fans tell you it’s “my club”, not just the club that they support. We feel that they should feel that way.
Our favourite moment from April was BK Häcken celebrating victories with their star striker Paulinho leading the chants from inside the locker room. This is inner-circle content that Allsvenskan fans love to see, and that is reflected in the numbers with an average of 100% week on week growth, and 50% user retention inside the club app.