SEF x Antourage | May Select

May, 2019

Antourage has been working with Svensk Elitfotboll to take supporters inside the Allsvenskan and Superettan clubs. You’ll often hear fans tell you it’s “my club”, not just the club that they support. We feel that they should feel that way.

Our favourite moment from May? Without Antourage, we might not know that Anders ”The Bite” Bitén rides an imaginary motorbike around the changing room after a Hammarby victory. We still don’t know why, but it’s great inner-circle content and has contributed to an average of 100% week on week growth, and 50% user retention inside the club app.